Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security. They realize that the bigger the barrier, the bigger the reward for getting past it. What really sets superstars apart is the ability to tell the two apart. But maybe it’s really a Cul-de-Sac-a total dead end. You might be in a Dip-a temporary setback that will get better if you keep pushing. Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all.
Godin shows that winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip. A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters.
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